With its ability to segment trends by geography, product category, content topic, and date, it allows us to go much broader in our analysis than traditional SEO tools ever could. It is the closest we have to a synthesis of market research and SEO data.
But actually they were a map of how people were thinking.īoth of these examples – one real, one imagined – highlight exactly why Google Trends is so valuable for search marketers. They thought that search engines were a map of what people were thinking. You see, my competitors, they were fixated on sucking it up and monetizing via shopping and social media.
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People’s underlying attitudes, desires, and beliefs start to come to the fore when they communicate with a search engine.Īs the megalomaniac founder of a fictional search engine puts it, while discussing the data at his disposal, in the 2015 science-fiction movie Ex Machina: Such newsworthy incidents revealed the richness of Google Trends as a data source to the wider public.
For example, a study undertaken using Trends data by Seth Stephens-Davidowitz and written up in the New York Times in 2014 found, “Parents are two and a half times more likely to ask “Is my son gifted?” than “Is my daughter gifted?””
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